Nespresso
at IFA 2016
Working with so strong and well promoted brand as Nespresso is always the biggest luck for any designer, especially when you are allowed to design everything
The central element of the booth is the space where people can pick up the coffee capsules and try them at the display area. The tubes with a capsules are integrated in the real trunks of a trees that occupies the whole six meter high of the booth and work as a central attractive element of the design project
Creating a great looking, provocatively designed and in the same practical displays for the Nespresso coffee-machines this is a real challenge for a designer.
The ideas was to create a crossing volumes that looks unbalanced bat stable in a real life. The wooden module can provide a sitting facilities and upper volume is used for displaying the products and serving the coffee.
The general idea was to go out from the classical and quite Nespresso's exhibition style in direction of some more young and provocative design. But in the same time stay in a field of warm and comfortable interior design style.
One of the base ideas was to create a metal frame structure that separates the areas and gives the loft style look for the entire booth space. And then, inside these metal cages, to create a wooden boxes, showcases that will tell some interesting stories about Nespresso brand and its products
Creating a great looking, provocatively designed and in the same practical displays for the Nespresso coffee-machines this is a real challenge for a designer.
The ideas was to create a crossing volumes that looks unbalanced bat stable in a real life. The wooden module can provide a sitting facilities and upper volume is used for displaying the products and serving the coffee.
A huge amount of the interior design work was done during the design process. The interior design language keep the classical Nespresso style and includes two levels with more than 700 sq.m. of meeting and B2B areas
